Strategic Leadership Foundations:
Advancing Experience Design

A leadership and organizational development program for design team leaders.
Next cohorts begin in March, 2023.

Amplify the impact of design.

Led by Onward Imagine’s industry-expert moderators and fueled by proven approaches for high-impact leadership, our cohort-based program empowers experience design leaders to elevate themselves, their teams, and their peers.

Together, we’ll dive into strategies, tactics and tools to redefine the value of design, improve team performance, and future-proof the organization for the road ahead.

Join a private group of design industry innovators to:

  • Experience an enlightening blend of peer-to-peer knowledge sharing and professional leadership coaching.
  • Learn to apply strategic thinking, proven methods, and reusable frameworks to the advancement of the experience design organization.
  • Build valuable peer relationships with a connected community of leaders.
  • Nurture enterprise-aligned growth, healthier internal rapport, and effectiveness within your teams.
  • Develop a strategic roadmap to maximize your team’s output over time.

A competency-driven curriculum designed for design leaders.

High-Impact Design Leadership

Learn how to lead from the front, develop design’s value proposition for your company and employees, and take a strategic approach to internal story-telling and stakeholder relations. 

Setting Strategic Objectives for Design

Utilize Onward Imagine’s framework for strategic objectives setting and prioritization. Define and prioritize the activities and critical success factors that underpin your team’s ability to deliver value.

Organizational Maturity Development

Map your team’s maturity path using Onward Imagine’s competency-based maturity assessment. Identify development priorities around team culture, design practice excellence, design operations and talent management. 

Strategic Planning & Action

Put strategy into action. Work alongside peers to develop the tactical plans and management model to see design’s strategic objectives through to achievement. 

Ray Killebrew, Onward Imagine

Meet Your Leadership Coach.

Ray Killebrew is a strategic experience design and customer experience leader with a successful track record of building world-class design organizations for large enterprises such as IBM, Equifax, and Primerica.

Ray currently serves as strategic advisor, workshop facilitator, skilled coach and servant leader to numerous design and professional organizations.

About Onward Imagine

Onward Imagine is a new way to power creative excellence, brand engagement and digital innovation. We equip the world’s leading brands with strategic advisors, tailored teams, and resource management programs. 

Partner with us to scale your team’s capabilities, optimize your operations, and advance the design organization within the enterprise. 

Go from design-focus to design-for-business.

If you lead a user experience, experience design or digital product design team, join us to elevate your performance, deepen your team’s expertise, and advance your organization.